Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. There are multiple mediums of advertising TV, Internet, newspapers, billboards. TV is one of the most expensive medium of advertising, The average cost of a single thirty-second television spot during football game(2014) reached US$4 million. Indian advertising companies have turnover of ₹63000 crores annually. Famous beverages companies like PepsiCo and Coca Cola spends $3 billions annually for promoting product. So much money and intelligence is spent over to attract people to products(which are many times unnecessary).
As some of the scholars say, advertising is nothing but fooling people by creating unnecessary necessities. Few decades ago Indians would use salt, coal powder to brush their teeth, foreign companies came and convinced us to use toothpastes, later they added salt and coal to pastes saying this is best for your teeth. The things which we were using previously for free they sell it for money through the medium of advertising, and there are multiple examples like this, this is the power of advertising. We have never heard someone won in Olympic by drinking bornvita or horlics. If we analyse carefully, we will find that needful things like food grains and beans,vegetables, water, air, sunlight are never advertised.
Advertisements gives false promises, use this product, this service and you will be happy, what they show in cover pic that never happens. Illusory potency of lord(Maya Shakti) also gives similar promises to make us happy, she poses herself more beautiful than God himself, but conditions apply, she traps us into miserable world at the same time one need to work hard to get pleasures which are promised.
Advertising is nothing but alluring people by bombarding unnecessary things to wash their brains, so one day they end up buying those things. Gita 2.62 speaks about similar thing, "While contemplating the objects of the senses, a person develops attachment for them, and from such attachment lust develops, and from lust anger arises". When person is bombarded with same thing again and again(contemplation) he feels I am lacking this, I must get this to be happy(that's attachment), but it's a false promise. Real pleasure doesn't lie in that and then one gets frustrated and turns to other products thinking that will give me pleasure and that's why companies are ready to pay thousands of crores for 30 sec adds because they know nature of mind to some extent(although they haven't read Gita). So let's not get trapped into it and waste our money by buying those unnecessary necessities.
Article by Rupesh Gauranga Dasa
As some of the scholars say, advertising is nothing but fooling people by creating unnecessary necessities. Few decades ago Indians would use salt, coal powder to brush their teeth, foreign companies came and convinced us to use toothpastes, later they added salt and coal to pastes saying this is best for your teeth. The things which we were using previously for free they sell it for money through the medium of advertising, and there are multiple examples like this, this is the power of advertising. We have never heard someone won in Olympic by drinking bornvita or horlics. If we analyse carefully, we will find that needful things like food grains and beans,vegetables, water, air, sunlight are never advertised.
Advertisements gives false promises, use this product, this service and you will be happy, what they show in cover pic that never happens. Illusory potency of lord(Maya Shakti) also gives similar promises to make us happy, she poses herself more beautiful than God himself, but conditions apply, she traps us into miserable world at the same time one need to work hard to get pleasures which are promised.
Advertising is nothing but alluring people by bombarding unnecessary things to wash their brains, so one day they end up buying those things. Gita 2.62 speaks about similar thing, "While contemplating the objects of the senses, a person develops attachment for them, and from such attachment lust develops, and from lust anger arises". When person is bombarded with same thing again and again(contemplation) he feels I am lacking this, I must get this to be happy(that's attachment), but it's a false promise. Real pleasure doesn't lie in that and then one gets frustrated and turns to other products thinking that will give me pleasure and that's why companies are ready to pay thousands of crores for 30 sec adds because they know nature of mind to some extent(although they haven't read Gita). So let's not get trapped into it and waste our money by buying those unnecessary necessities.
Article by Rupesh Gauranga Dasa
Sent by iskcondesiretree.com
No comments:
Post a Comment
Thank you for reading my article.