When God declares Diwali sale!!

As Diwali is approaching all the newspapers, websites, magazines are getting filled with advertisement of discount on different products. Top companies like Amazon, Flipkart, Snapdeal, paytm, shopClues etc has announced their sales schemes with cash back or at least 50% discount. It's a great chance for customers to shop for necessary (and mostly unnecessary) things at cheaper prices, but don't think these companies are paying for you from their pockets they trick you and earn profits worth of billions, so it's a one way to allure and hook you to their products.

Actually discount means we want to pay less but get more may that be things, prosperity, blessing or anything else. To announce a discount on special occasions like Diwali, dussehra is not new thing. The God who is very eager to  get us back to His eternal abode also declares discount sale on Bhakti through the scriptures and saints, by which we can purchase devotion unto Him. Devotional service is generally too costly in the sense one need to perform sever austerities, meditations, charity, scriptural studies etc which is very difficult in this age.

Lord has performed unlimited pastimes throughout the universes, but very special and intimate pastimes He performed in Vrindavan where He showed how He is bound by love of His devotees, His pastimes were drowning everyone into pools of ecstasy. These transcendental pastimes are like advertisement by God to show how beneficial is to perform devotional service, he is inviting all of us through these Lilas. God is always merciful but during this particular month He is extra merciful awarding Bhakti at very low price.

Prabhupad writes from Padma Puran,“…the Lord does not award devotional service to ordinary persons who are not serious about it. But even such unserious persons who execute devotional service according to the regulative principles during the month of Kārttika, and within the jurisdiction of Mathurā in India, are very easily awarded the Lord’s personal service.” (N.O.D., Chapter 12). So let's not loose this chance to take benefit of this Diwali mega sale, don't worry you need not to pay single rupee to get this greatest blessing, you just need to perform some simple devotional activities unto Lord Krishna like offering lamps and flowers to Him, reading about Him, chanting His names and glories etc and then priceless Gem of love unto Him is awaiting for you.

Article by Rupesh Gauranga Dasa 
Sent by iskcondesiretree.com

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